{"id":2466,"date":"2022-02-11T10:18:11","date_gmt":"2022-02-11T00:18:11","guid":{"rendered":"https:\/\/www.bruntwork.co\/?page_id=2466"},"modified":"2025-03-31T11:51:19","modified_gmt":"2025-03-31T01:51:19","slug":"a-b-testing","status":"publish","type":"page","link":"https:\/\/www.bruntwork.co\/a-b-testing\/","title":{"rendered":"A\/B Testing Calculator for Statistical Significance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2466\" class=\"elementor elementor-2466\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-03a67db elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"52685\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"03a67db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4492f6c ae-bg-gallery-type-default\" data-eae-slider=\"33631\" data-id=\"4492f6c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e006b elementor-widget elementor-widget-heading\" data-id=\"b4e006b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A\/B Testing Calculator For Statistical Significant<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0fa9f elementor-widget elementor-widget-text-editor\" data-id=\"fe0fa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you wondering if a design or copy change impacted your sales? Enter your visitor and conversion numbers below to find out. The significance calculator willtell you if a variation increased your sales, and by how much.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a37774 ae-bg-gallery-type-default\" data-eae-slider=\"83955\" data-id=\"1a37774\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-631a371 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"84550\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"631a371\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c82e8ed ae-bg-gallery-type-default\" data-eae-slider=\"40073\" data-id=\"c82e8ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9c1f6c3 ae-bg-gallery-type-default\" data-eae-slider=\"85645\" data-id=\"9c1f6c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da04165 elementor-widget elementor-widget-heading\" data-id=\"da04165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How many visitors<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b856e2a ae-bg-gallery-type-default\" data-eae-slider=\"20800\" data-id=\"b856e2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76d4f elementor-widget elementor-widget-heading\" data-id=\"5b76d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How many sales or leads<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-df11607 ae-bg-gallery-type-default\" data-eae-slider=\"93617\" data-id=\"df11607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b2724f elementor-widget elementor-widget-heading\" data-id=\"1b2724f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conversion rate<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-88165dc elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"934\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"88165dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dbceafd ae-bg-gallery-type-default\" data-eae-slider=\"81120\" data-id=\"dbceafd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-631004f elementor-widget elementor-widget-html\" data-id=\"631004f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"test-list table-responsive\">\r\n<div class=\"table\">\r\n<div class=\"thead\">\r\n<div style=\"display: none;\">\r\n<div aria-label=\"Test ID\"><\/div>\r\n<div class=\"th\">The number of visitors <span class=\"nl\">on this page was:<\/span><\/div>\r\n<div class=\"th\">The number of overall <span class=\"nl\">conversions was:<\/span><\/div>\r\n<div aria-label=\">\"><\/div>\r\n<div class=\"th\">Conversion <span class=\"nl\">rate<\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"tbody\">\r\n<div class=\"tr tr-winner jk-flex\">\r\n<div class=\"td td-id\"><span class=\"td-id-value\">A<\/span><\/div>\r\n<div class=\"td td-visitors\"><div class=\"td-value-wrap\"><\/i><input class=\"td-value\" type=\"number\" min=\"0\" value=\"1000\" aria-label=\"The number of visitors on this page was:\"><\/div><\/div>\r\n<div class=\"td td-conversions\"><div class=\"td-value-wrap\"><input class=\"td-value\" type=\"number\" min=\"0\" value=\"90\" aria-label=\"The number of overall conversions was:\"><\/div><\/div>\r\n<div class=\"td td-gt\"><span class=\"td-gt-value\">&gt;<\/span><\/div>\r\n<div class=\"td td-percent\"><span class=\"td-percent-value\">9%<\/span><\/div>\r\n<\/div>\r\n<div class=\"tr jk-flex\">\r\n<div class=\"td td-id\">B<\/div>\r\n<div class=\"td td-visitors\"><div class=\"td-value-wrap\"><input class=\"td-value\" type=\"number\" min=\"0\" value=\"1000\" aria-label=\"The number of visitors on this page was:\"><\/div><\/div>\r\n<div class=\"td td-conversions\"><div class=\"td-value-wrap\"><input class=\"td-value\" type=\"number\" min=\"0\" value=\"120\" aria-label=\"The number of overall conversions was:\"><\/div><\/div>\r\n<div class=\"td td-gt\"><span class=\"td-gt-value\">&gt;<\/span><\/div>\r\n<div class=\"td td-percent\"><span class=\"td-percent-value\">12%<\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"test-more\">\r\n<p class=\"more-text\">You can do more than A or B<\/p>\r\n<p class=\"btn-wrap\"><span class=\"btn btn-rwr\">Add Another Variation<\/span><\/p>\r\n<p class=\"btn-wrap-delete\"><span class=\"btn-delete\">Delete Variation<\/span><\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8308c59 elementor-widget elementor-widget-html\" data-id=\"8308c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"test-results\">\r\n\r\n<p class=\"results-better\">\r\n<\/p>\r\n<p class=\"results-text\">Unfortunately, your results are not statistically significant.<\/p>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-399e171 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"84241\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"399e171\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c3dcdd ae-bg-gallery-type-default\" data-eae-slider=\"77079\" data-id=\"4c3dcdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ff81d4 elementor-widget elementor-widget-image\" data-id=\"8ff81d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"538\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-34-768x538.jpg\" class=\"attachment-medium_large size-medium_large wp-image-7989\" alt=\"BruntWork\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-34-768x538.jpg 768w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-34-300x210.jpg 300w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-34-1024x717.jpg 1024w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-34.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-374da35 ae-bg-gallery-type-default\" data-eae-slider=\"22500\" data-id=\"374da35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddb5f6 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ddb5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Refresher on Statistical Significance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70a92b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d70a92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Statistical significance helps quantify whether a result is likely due to chance or to some factor of interest. When a finding is significant, it simply means you can feel confident that\u2019s it real, not that you just got lucky (or unlucky) in choosing the sample.<\/p><p>When you run an experiment, conduct a survey, take a poll, or analyze a set of data, you\u2019re taking a\u00a0sample of some population of interest, not looking at every single data point that you possibly can. Consider the example of a marketing campaign. You\u2019ve come up with a new concept and you want to see if it works better than your current one. You can\u2019t show it to every single target customer, of course, so you choose a sample group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380e313 elementor-align-left elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"380e313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Our Digital Team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-bb93ed9 elementor-hidden-mobile elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"23532\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"bb93ed9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed8fa8c ae-bg-gallery-type-default\" data-eae-slider=\"1656\" data-id=\"ed8fa8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8826f86 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"8826f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Big Should My Sample Size Be<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441d56e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"441d56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2 main contributors to sampling error: the size of the sample and the variation in the underlying population. Sample size may be intuitive enough. Think about flipping a coin five times versus flipping it 500 times. The more times you flip, the less likely you\u2019ll end up with a great majority of heads. The same is true of statistical significance: with bigger sample sizes, you\u2019re less likely to get results that reflect randomness. All else being equal, you\u2019ll feel more comfortable in the accuracy of the campaigns\u2019 $1.76 difference if you showed the new one to 1,000 people rather than just 25. Of course, showing the campaign to more people costs more, so you have to balance the need for a larger sample size with your budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f57c2 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"00f57c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#get-quotes\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get this service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d2771a ae-bg-gallery-type-default\" data-eae-slider=\"27475\" data-id=\"4d2771a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb1d55 elementor-widget elementor-widget-image\" data-id=\"1cb1d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"538\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-33-768x538.jpg\" class=\"attachment-medium_large size-medium_large wp-image-7982\" alt=\"BruntWork\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-33-768x538.jpg 768w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-33-300x210.jpg 300w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-33-1024x717.jpg 1024w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2025\/03\/BruntWork-Model-33.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-915b9f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"86221\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"915b9f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e3d191 ae-bg-gallery-type-default\" data-eae-slider=\"80945\" data-id=\"3e3d191\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-ff175ca elementor-section-full_width elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"88617\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"ff175ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9e5124b ae-bg-gallery-type-default\" data-eae-slider=\"70391\" data-id=\"9e5124b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5769c66 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5769c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Leading Outsourcing Firm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aea58 elementor-widget elementor-widget-spacer\" data-id=\"16aea58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265a3c5 elementor-widget elementor-widget-text-editor\" data-id=\"265a3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BruntWork is often featured in the news as it continues its quest to become the largest outsourcing company in the world. <a href=\"https:\/\/www.bruntwork.co\/bruntwork-news-and-media\/\">Read about us<\/a> below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-6575a6a elementor-section-full_width logosGrid elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"58100\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"6575a6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-a1820fc ae-bg-gallery-type-default\" data-eae-slider=\"20277\" data-id=\"a1820fc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c23f960 elementor-widget elementor-widget-image\" data-id=\"c23f960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forbesscotland.com\/can-bruntworks-outsourcing-model-solve-the-challenges-of-traditional-employment\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/03\/1Forbes_-768x300.png\" class=\"attachment-medium_large size-medium_large wp-image-4267\" alt=\"\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/03\/1Forbes_-768x300.png 768w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/03\/1Forbes_-300x117.png 300w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/03\/1Forbes_-1024x401.png 1024w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/03\/1Forbes_.png 1309w\" sizes=\"(max-width: 768px) 100vw, 768px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">'BruntWork\u2019 gives companies access to a global talent pool,'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-014abac ae-bg-gallery-type-default\" data-eae-slider=\"10151\" data-id=\"014abac\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea6895 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6ea6895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fastcompany.co.za\/business\/bruntworks-virtual-first-approach-reshapes-outsourcing-f6b4637e-6d95-497d-9ddc-c058f780de4e\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"62\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/12\/Fast_Company-1.png\" class=\"attachment-large size-large wp-image-5720\" alt=\"\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/12\/Fast_Company-1.png 400w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2023\/12\/Fast_Company-1-300x47.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\"BruntWork\u2019s \u2018Virtual First\u2019 Approach Reshapes Outsourcing\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-dac81f6 ae-bg-gallery-type-default\" data-eae-slider=\"54319\" data-id=\"dac81f6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5e01ce elementor-widget elementor-widget-image\" data-id=\"c5e01ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/the-ceo-of-bruntwork-is-riding-the-remote-work-wave-1031160047\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Business_Insider-removebg-preview-1.png\" class=\"attachment-medium_large size-medium_large wp-image-6009\" alt=\"BruntWork featured on Business Insider\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Business_Insider-removebg-preview-1.png 600w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Business_Insider-removebg-preview-1-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">'BruntWork is Riding the Remote Work Wave'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-a73acf7 pr-links ae-bg-gallery-type-default\" data-eae-slider=\"50359\" data-id=\"a73acf7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9709d5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c9709d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vanityfairde.com\/bruntwork-pioneers-smart-outsourcing-solutions-for-modern-remote-work-challenges\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Vanity-Fair-logo-1024x576.png\" class=\"attachment-large size-large wp-image-6472\" alt=\"Vanity Fair\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Vanity-Fair-logo-1024x576.png 1024w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Vanity-Fair-logo-300x169.png 300w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Vanity-Fair-logo-768x432.png 768w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Vanity-Fair-logo-1536x864.png 1536w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Vanity-Fair-logo-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\"BruntWork has changed how businesses operate in a remote world'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-4ea6864 pr-links ae-bg-gallery-type-default\" data-eae-slider=\"1604\" data-id=\"4ea6864\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d58ef5 elementor-widget elementor-widget-image\" data-id=\"2d58ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dailymail.co.uk\/tvshowbiz\/article-13248637\/BruntWorks-Rapid-Rise-Virtual-Assistant-Powerhouse-Social-Media-Excellence.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"131\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Daily_Mail_Logo_2-removebg-preview-1-768x131.png\" class=\"attachment-medium_large size-medium_large wp-image-6006\" alt=\"BruntWork featured in the Daily Mail\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Daily_Mail_Logo_2-removebg-preview-1-768x131.png 768w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Daily_Mail_Logo_2-removebg-preview-1-300x51.png 300w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/04\/Daily_Mail_Logo_2-removebg-preview-1.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">'BruntWork's Rapid Rise as the Go-To Virtual Assistant Powerhouse'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-944569e pr-links ae-bg-gallery-type-default\" data-eae-slider=\"63040\" data-id=\"944569e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a475f elementor-widget elementor-widget-image\" data-id=\"47a475f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/variety.com.se\/how-bruntwork-became-a-global-outsourcing-leader-with-80m-revenue-and-a-4500-strong-workforce\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"194\" src=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Variety-Logo.png\" class=\"attachment-large size-large wp-image-6471\" alt=\"Variety\" srcset=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Variety-Logo.png 640w, https:\/\/www.bruntwork.co\/wp-content\/uploads\/2024\/11\/Variety-Logo-300x91.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">' A Global Outsourcing Leader With $80M Revenue And A 4,500-Strong Workforce'<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-ae6fb9c elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"7953\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"ae6fb9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9202658 ae-bg-gallery-type-default\" data-eae-slider=\"46882\" data-id=\"9202658\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961e020 elementor-widget elementor-widget-spacer\" data-id=\"961e020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca151c9 elementor-widget elementor-widget-heading\" data-id=\"ca151c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Do Agents Think About Working for BruntWork's Clients?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2517d elementor-widget elementor-widget-text-editor\" data-id=\"cc2517d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Caren Mangaran shares her experience, firsthand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7bdc6a elementor-widget elementor-widget-video\" data-id=\"c7bdc6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/752954692?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=0#t=\" loading=\"lazy\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-72507cf elementor-section-full_width elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"69273\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"72507cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-da9a9ed ae-bg-gallery-type-default\" data-eae-slider=\"52877\" data-id=\"da9a9ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1d52c1 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"a1d52c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d51e1 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"70d51e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-ea7331a elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"12975\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"ea7331a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a232e3 ae-bg-gallery-type-default\" data-eae-slider=\"33244\" data-id=\"1a232e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-237eab4 elementor-section-full_width elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"74344\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"237eab4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-348fa2d ae-bg-gallery-type-default\" data-eae-slider=\"88026\" data-id=\"348fa2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8883cb7 elementor-widget elementor-widget-heading\" data-id=\"8883cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The BruntWork A\/B Testing Calculator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9f881 elementor-widget elementor-widget-text-editor\" data-id=\"fe9f881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re wondering the best way to determine whether a change to a homepage or landing page is better or worse, start with our A\/B Statistical Significance Calculator.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7423287 elementor-widget elementor-widget-accordion\" data-id=\"7423287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1211\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1211\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is statistical significance?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1211\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1211\"><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"cru5-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cru5-0-0\"><span data-offset-key=\"cru5-0-0\">Stati<\/span><span data-offset-key=\"cru5-1-0\">sti<\/span><span data-offset-key=\"cru5-2-0\">cal sign<\/span><span data-offset-key=\"cru5-3-0\">ifican<\/span><span data-offset-key=\"cru5-4-0\">ce is<\/span><span data-offset-key=\"cru5-5-0\"> a <\/span><span data-offset-key=\"cru5-6-0\">term used in<\/span><span data-offset-key=\"cru5-7-0\"> statistics t<\/span><span data-offset-key=\"cru5-8-0\">o<\/span> <span data-offset-key=\"cru5-10-0\">refer to the likelihood that a result or finding is caused by something other than chance. In order to be considered statistically significant, a result must be unlikely to have occurred by chance alone.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"63c39-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"63c39-0-0\"><span data-offset-key=\"63c39-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"cj2tr-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cj2tr-0-0\"><span data-offset-key=\"cj2tr-0-0\">Stati<\/span><span data-offset-key=\"cj2tr-1-0\">sti<\/span><span data-offset-key=\"cj2tr-2-0\">cal sign<\/span><span data-offset-key=\"cj2tr-3-0\">ifican<\/span><span data-offset-key=\"cj2tr-4-0\">ce is<\/span><span data-offset-key=\"cj2tr-5-0\"> us<\/span><span data-offset-key=\"cj2tr-6-0\">ually determ<\/span><span data-offset-key=\"cj2tr-7-0\">ined by calcu<\/span><span data-offset-key=\"cj2tr-8-0\">l<\/span><span data-offset-key=\"cj2tr-9-0\">a<\/span><span data-offset-key=\"cj2tr-10-0\">ting a p-value. The p-value is the probability of obtaining a result at least as extreme as the observed result, given that the null hypothesis is true. The null hypothesis is the hypothesis that there is no difference between the two groups being compared. A p-value of less than 0.05 (5%) is generally considered to be statistically significant.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"2bb49-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2bb49-0-0\"><span data-offset-key=\"2bb49-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"3pbp9-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3pbp9-0-0\"><span data-offset-key=\"3pbp9-0-0\">It is<\/span><span data-offset-key=\"3pbp9-1-0\"> im<\/span><span data-offset-key=\"3pbp9-2-0\">portant <\/span><span data-offset-key=\"3pbp9-3-0\">to not<\/span><span data-offset-key=\"3pbp9-4-0\">e tha<\/span><span data-offset-key=\"3pbp9-5-0\">t s<\/span><span data-offset-key=\"3pbp9-6-0\">tatistical s<\/span><span data-offset-key=\"3pbp9-7-0\">ignificance d<\/span><span data-offset-key=\"3pbp9-8-0\">o<\/span><span data-offset-key=\"3pbp9-9-0\">e<\/span><span data-offset-key=\"3pbp9-10-0\">s not necessarily mean that a result is clinically or practically significant. For example, a difference between two groups may be statistically significant, but the difference may not be large enough to be clinically meaningful.<\/span><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1212\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1212\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do you calculate statistical significance?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1212\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1212\"><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"39cbi-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"39cbi-0-0\"><span data-offset-key=\"39cbi-0-0\">In or<\/span><span data-offset-key=\"39cbi-1-0\">der<\/span><span data-offset-key=\"39cbi-2-0\"> to calc<\/span><span data-offset-key=\"39cbi-3-0\">ulate <\/span><span data-offset-key=\"39cbi-4-0\">sta<\/span><span data-offset-key=\"39cbi-5-0\">tis<\/span><span data-offset-key=\"39cbi-6-0\">tical sign<\/span><span data-offset-key=\"39cbi-7-0\">ificance, yo<\/span><span data-offset-key=\"39cbi-8-0\">u will need t<\/span><span data-offset-key=\"39cbi-9-0\">o<\/span><span data-offset-key=\"39cbi-10-0\"> u<\/span><span data-offset-key=\"39cbi-11-0\">se a statistical test. This test will allow you to determine whether or not your results are due to chance.<\/span><\/div><\/div><div data-offset-key=\"39cbi-0-0\">The first step is to form a hypothesis. For any experiment, there is a null hypothesis, which states there\u2019s no relationship between the two things you\u2019re comparing, and an alternative hypothesis. An alternative hypothesis typically tries to prove that a relationship exists and is the statement you\u2019re trying to back up. If you\u2019re talking about conversion-rate AB testing, your hypothesis may involve adding a button, image, or some copy to a page to see if it affects conversion rates. When you\u2019re using surveys for concept testing, like in the example above, your hypothesis might involve testing different ad variants to see which people find most appealing.<\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"4nh0n-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4nh0n-0-0\"><span data-offset-key=\"4nh0n-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"vp66-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"vp66-0-0\"><span data-offset-key=\"vp66-0-0\">There<\/span><span data-offset-key=\"vp66-1-0\"> ar<\/span><span data-offset-key=\"vp66-2-0\">e many d<\/span><span data-offset-key=\"vp66-3-0\">iffere<\/span><span data-offset-key=\"vp66-4-0\">nt <\/span><span data-offset-key=\"vp66-5-0\">sta<\/span><span data-offset-key=\"vp66-6-0\">tistical t<\/span><span data-offset-key=\"vp66-7-0\">ests that yo<\/span><span data-offset-key=\"vp66-8-0\">u can use, bu<\/span><span data-offset-key=\"vp66-9-0\">t<\/span><span data-offset-key=\"vp66-10-0\"> t<\/span><span data-offset-key=\"vp66-11-0\">he most common is the Student\u2019s t-test. This test is used to compare two means.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"fh2q-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fh2q-0-0\"><span data-offset-key=\"fh2q-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"89l9r-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"89l9r-0-0\"><span data-offset-key=\"89l9r-0-0\">To us<\/span><span data-offset-key=\"89l9r-1-0\">e t<\/span><span data-offset-key=\"89l9r-2-0\">he Stude<\/span><span data-offset-key=\"89l9r-3-0\">nt\u2019s t<\/span><span data-offset-key=\"89l9r-4-0\">-te<\/span><span data-offset-key=\"89l9r-5-0\">st,<\/span><span data-offset-key=\"89l9r-6-0\"> you will <\/span><span data-offset-key=\"89l9r-7-0\">need to calc<\/span><span data-offset-key=\"89l9r-8-0\">ulate the mea<\/span><span data-offset-key=\"89l9r-9-0\">n<\/span><span data-offset-key=\"89l9r-10-0\">, <\/span><span data-offset-key=\"89l9r-11-0\">standard deviation, and number of samples for both groups that you are comparing. You will then use the following formula:<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"ebvm0-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ebvm0-0-0\"><span data-offset-key=\"ebvm0-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"s0ie-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"s0ie-0-0\"><span data-offset-key=\"s0ie-0-0\">t = (<\/span><span data-offset-key=\"s0ie-1-0\">x1-<\/span><span data-offset-key=\"s0ie-2-0\">x2)\/sqrt<\/span><span data-offset-key=\"s0ie-3-0\">((s1^2<\/span><span data-offset-key=\"s0ie-4-0\">\/n1<\/span><span data-offset-key=\"s0ie-5-0\">)+(<\/span><span data-offset-key=\"s0ie-6-0\">s2^2\/n2))<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"92hjc-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"92hjc-0-0\"><span data-offset-key=\"92hjc-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"70ogp-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"70ogp-0-0\"><span data-offset-key=\"70ogp-0-0\">x1 an<\/span><span data-offset-key=\"70ogp-1-0\">d x<\/span><span data-offset-key=\"70ogp-2-0\">2 are th<\/span><span data-offset-key=\"70ogp-3-0\">e mean<\/span><span data-offset-key=\"70ogp-4-0\">s o<\/span><span data-offset-key=\"70ogp-5-0\">f t<\/span><span data-offset-key=\"70ogp-6-0\">he two gro<\/span><span data-offset-key=\"70ogp-7-0\">ups, s1 and <\/span><span data-offset-key=\"70ogp-8-0\">s2 are the st<\/span><span data-offset-key=\"70ogp-9-0\">a<\/span><span data-offset-key=\"70ogp-10-0\">nd<\/span><span data-offset-key=\"70ogp-11-0\">ard deviations of the two groups, and n1 and n2 are the number of samples in the two groups.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"bs9uc-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bs9uc-0-0\"><span data-offset-key=\"bs9uc-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"28ipd-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"28ipd-0-0\"><span data-offset-key=\"28ipd-0-0\">The r<\/span><span data-offset-key=\"28ipd-1-0\">esu<\/span><span data-offset-key=\"28ipd-2-0\">lting t-<\/span><span data-offset-key=\"28ipd-3-0\">value <\/span><span data-offset-key=\"28ipd-4-0\">wil<\/span><span data-offset-key=\"28ipd-5-0\">l t<\/span><span data-offset-key=\"28ipd-6-0\">ell you wh<\/span><span data-offset-key=\"28ipd-7-0\">ether or not<\/span><span data-offset-key=\"28ipd-8-0\"> your results<\/span> <span data-offset-key=\"28ipd-10-0\">ar<\/span><span data-offset-key=\"28ipd-11-0\">e statistically significant. If the t-value is greater than 2.58, then your results are statistically significant.<\/span><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1213\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1213\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What does statistical significance depend on?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1213\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1213\"><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"4917o-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4917o-0-0\"><span data-offset-key=\"4917o-0-0\">Stati<\/span><span data-offset-key=\"4917o-1-0\">sti<\/span><span data-offset-key=\"4917o-2-0\">cal sign<\/span><span data-offset-key=\"4917o-3-0\">ifican<\/span><span data-offset-key=\"4917o-4-0\">ce is<\/span><span data-offset-key=\"4917o-5-0\"> a te<\/span><span data-offset-key=\"4917o-6-0\">rm used in s<\/span><span data-offset-key=\"4917o-7-0\">tatistics to <\/span><span data-offset-key=\"4917o-8-0\">describ<\/span><span data-offset-key=\"4917o-9-0\">e h<\/span><span data-offset-key=\"4917o-10-0\">o<\/span><span data-offset-key=\"4917o-11-0\">w <\/span><span data-offset-key=\"4917o-12-0\">likely it is that a results occurred by chance. The level of significance is usually set at 0.05, which means that there is a 5% chance that the results could have occurred by chance. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"203v0-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"203v0-0-0\"><span data-offset-key=\"203v0-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"fr1pj-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fr1pj-0-0\"><span data-offset-key=\"fr1pj-0-0\">There<\/span><span data-offset-key=\"fr1pj-1-0\"> ar<\/span><span data-offset-key=\"fr1pj-2-0\">e three <\/span><span data-offset-key=\"fr1pj-3-0\">main f<\/span><span data-offset-key=\"fr1pj-4-0\">actor<\/span><span data-offset-key=\"fr1pj-5-0\">s tha<\/span><span data-offset-key=\"fr1pj-6-0\">t affect sta<\/span><span data-offset-key=\"fr1pj-7-0\">tistical sign<\/span><span data-offset-key=\"fr1pj-8-0\">ificanc<\/span><span data-offset-key=\"fr1pj-9-0\">e: <\/span><span data-offset-key=\"fr1pj-10-0\">s<\/span><span data-offset-key=\"fr1pj-11-0\">am<\/span><span data-offset-key=\"fr1pj-12-0\">ple size, variability, and the difference between the groups being compared. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"1b58h-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1b58h-0-0\"><span data-offset-key=\"1b58h-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"c7bra-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c7bra-0-0\"><span data-offset-key=\"c7bra-0-0\">Sampl<\/span><span data-offset-key=\"c7bra-1-0\">e s<\/span><span data-offset-key=\"c7bra-2-0\">ize is t<\/span><span data-offset-key=\"c7bra-3-0\">he num<\/span><span data-offset-key=\"c7bra-4-0\">ber o<\/span><span data-offset-key=\"c7bra-5-0\">f peo<\/span><span data-offset-key=\"c7bra-6-0\">ple or thing<\/span><span data-offset-key=\"c7bra-7-0\">s in a group <\/span><span data-offset-key=\"c7bra-8-0\">being s<\/span><span data-offset-key=\"c7bra-9-0\">tud<\/span><span data-offset-key=\"c7bra-10-0\">i<\/span><span data-offset-key=\"c7bra-11-0\">ed<\/span><span data-offset-key=\"c7bra-12-0\">. The larger the sample size, the more reliable the results. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"19v2n-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"19v2n-0-0\"><span data-offset-key=\"19v2n-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"9evfo-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9evfo-0-0\"><span data-offset-key=\"9evfo-0-0\">Varia<\/span><span data-offset-key=\"9evfo-1-0\">bil<\/span><span data-offset-key=\"9evfo-2-0\">ity is t<\/span><span data-offset-key=\"9evfo-3-0\">he amo<\/span><span data-offset-key=\"9evfo-4-0\">unt o<\/span><span data-offset-key=\"9evfo-5-0\">f dif<\/span><span data-offset-key=\"9evfo-6-0\">ference betw<\/span><span data-offset-key=\"9evfo-7-0\">een the resul<\/span><span data-offset-key=\"9evfo-8-0\">ts of d<\/span><span data-offset-key=\"9evfo-9-0\">iff<\/span><span data-offset-key=\"9evfo-10-0\">e<\/span><span data-offset-key=\"9evfo-11-0\">re<\/span><span data-offset-key=\"9evfo-12-0\">nt people or things in a group. The less variability, the more reliable the results. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"aois0-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"aois0-0-0\"><span data-offset-key=\"aois0-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"59a2e-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"59a2e-0-0\"><span data-offset-key=\"59a2e-0-0\">The d<\/span><span data-offset-key=\"59a2e-1-0\">iff<\/span><span data-offset-key=\"59a2e-2-0\">erence b<\/span><span data-offset-key=\"59a2e-3-0\">etween<\/span><span data-offset-key=\"59a2e-4-0\"> the <\/span><span data-offset-key=\"59a2e-5-0\">group<\/span><span data-offset-key=\"59a2e-6-0\">s being comp<\/span><span data-offset-key=\"59a2e-7-0\">ared is the a<\/span><span data-offset-key=\"59a2e-8-0\">mount o<\/span><span data-offset-key=\"59a2e-9-0\">f d<\/span><span data-offset-key=\"59a2e-10-0\">i<\/span><span data-offset-key=\"59a2e-11-0\">ff<\/span><span data-offset-key=\"59a2e-12-0\">erence between the groups on the measure being studied. The larger the difference, the more likely it is that the results are not due to chance. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"6n747-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6n747-0-0\"><span data-offset-key=\"6n747-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"1cp2i-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1cp2i-0-0\"><span data-offset-key=\"1cp2i-0-0\">When <\/span><span data-offset-key=\"1cp2i-1-0\">all<\/span><span data-offset-key=\"1cp2i-2-0\"> three o<\/span><span data-offset-key=\"1cp2i-3-0\">f thes<\/span><span data-offset-key=\"1cp2i-4-0\">e fac<\/span><span data-offset-key=\"1cp2i-5-0\">tors <\/span><span data-offset-key=\"1cp2i-6-0\">are taken in<\/span><span data-offset-key=\"1cp2i-7-0\">to account, i<\/span><span data-offset-key=\"1cp2i-8-0\">t is ea<\/span><span data-offset-key=\"1cp2i-9-0\">sie<\/span><span data-offset-key=\"1cp2i-10-0\">r<\/span><span data-offset-key=\"1cp2i-11-0\"> t<\/span><span data-offset-key=\"1cp2i-12-0\">o determine whether the results of a study are statistically significant.<\/span><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1214\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1214\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What happens if your data is not statistically significant?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1214\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1214\"><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"749mj-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"749mj-0-0\"><span data-offset-key=\"749mj-15-0\">The<\/span><span data-offset-key=\"749mj-16-0\"> minimum<\/span><span data-offset-key=\"749mj-17-0\"> sample<\/span><span data-offset-key=\"749mj-18-0\"> size<\/span><span data-offset-key=\"749mj-19-0\"> for<\/span><span data-offset-key=\"749mj-20-0\"> statistical<\/span><span data-offset-key=\"749mj-21-0\"> significance<\/span><span data-offset-key=\"749mj-22-0\"> is<\/span><span data-offset-key=\"749mj-23-0\"> the<\/span><span data-offset-key=\"749mj-24-0\"> number<\/span><span data-offset-key=\"749mj-25-0\"> of<\/span><span data-offset-key=\"749mj-26-0\"> observations<\/span><span data-offset-key=\"749mj-27-0\"> in<\/span><span data-offset-key=\"749mj-28-0\"> a<\/span><span data-offset-key=\"749mj-29-0\"> sample<\/span><span data-offset-key=\"749mj-30-0\"> that<\/span><span data-offset-key=\"749mj-31-0\"> are<\/span><span data-offset-key=\"749mj-32-0\"> required<\/span><span data-offset-key=\"749mj-33-0\"> in<\/span><span data-offset-key=\"749mj-34-0\"> order<\/span><span data-offset-key=\"749mj-35-0\"> to<\/span><span data-offset-key=\"749mj-36-0\"> obtain<\/span><span data-offset-key=\"749mj-37-0\"> a<\/span><span data-offset-key=\"749mj-38-0\"> desired<\/span><span data-offset-key=\"749mj-39-0\"> level<\/span><span data-offset-key=\"749mj-40-0\"> of<\/span><span data-offset-key=\"749mj-41-0\"> significance<\/span><span data-offset-key=\"749mj-42-0\">.<\/span><span data-offset-key=\"749mj-43-0\"> The<\/span><span data-offset-key=\"749mj-44-0\"> desired<\/span><span data-offset-key=\"749mj-45-0\"> level<\/span><span data-offset-key=\"749mj-46-0\"> of<\/span><span data-offset-key=\"749mj-47-0\"> significance<\/span><span data-offset-key=\"749mj-48-0\"> is<\/span><span data-offset-key=\"749mj-49-0\"> usually<\/span><span data-offset-key=\"749mj-50-0\"> set<\/span><span data-offset-key=\"749mj-51-0\"> at<\/span><span data-offset-key=\"749mj-52-0\"> 0<\/span><span data-offset-key=\"749mj-53-0\">.<\/span><span data-offset-key=\"749mj-54-0\">05<\/span><span data-offset-key=\"749mj-55-0\">,<\/span><span data-offset-key=\"749mj-56-0\"> which<\/span><span data-offset-key=\"749mj-57-0\"> means<\/span><span data-offset-key=\"749mj-58-0\"> that<\/span><span data-offset-key=\"749mj-59-0\"> there<\/span><span data-offset-key=\"749mj-60-0\"> is<\/span><span data-offset-key=\"749mj-61-0\"> a<\/span><span data-offset-key=\"749mj-62-0\"> 5<\/span><span data-offset-key=\"749mj-63-0\">%<\/span><span data-offset-key=\"749mj-64-0\"> chance<\/span><span data-offset-key=\"749mj-65-0\"> that<\/span><span data-offset-key=\"749mj-66-0\"> the<\/span><span data-offset-key=\"749mj-67-0\"> results<\/span><span data-offset-key=\"749mj-68-0\"> are<\/span><span data-offset-key=\"749mj-69-0\"> due<\/span><span data-offset-key=\"749mj-70-0\"> to<\/span><span data-offset-key=\"749mj-71-0\"> chance<\/span><span data-offset-key=\"749mj-72-0\">.<\/span><span data-offset-key=\"749mj-73-0\"> In<\/span><span data-offset-key=\"749mj-74-0\"> order<\/span><span data-offset-key=\"749mj-75-0\"> to<\/span><span data-offset-key=\"749mj-76-0\"> obtain<\/span><span data-offset-key=\"749mj-77-0\"> a<\/span><span data-offset-key=\"749mj-78-0\"> minimum<\/span><span data-offset-key=\"749mj-79-0\"> sample<\/span><span data-offset-key=\"749mj-80-0\"> size<\/span><span data-offset-key=\"749mj-81-0\"> for<\/span><span data-offset-key=\"749mj-82-0\"> statistical<\/span><span data-offset-key=\"749mj-83-0\"> significance<\/span><span data-offset-key=\"749mj-84-0\">,<\/span><span data-offset-key=\"749mj-85-0\"> one<\/span><span data-offset-key=\"749mj-86-0\"> must<\/span><span data-offset-key=\"749mj-87-0\"> first<\/span><span data-offset-key=\"749mj-88-0\"> determine<\/span><span data-offset-key=\"749mj-89-0\"> the<\/span><span data-offset-key=\"749mj-90-0\"> desired<\/span><span data-offset-key=\"749mj-91-0\"> level<\/span><span data-offset-key=\"749mj-92-0\"> of<\/span><span data-offset-key=\"749mj-93-0\"> confidence<\/span><span data-offset-key=\"749mj-94-0\"> and<\/span><span data-offset-key=\"749mj-95-0\"> then<\/span><span data-offset-key=\"749mj-96-0\"> use<\/span><span data-offset-key=\"749mj-97-0\"> a<\/span><span data-offset-key=\"749mj-98-0\"> statistical<\/span><span data-offset-key=\"749mj-99-0\"> formula<\/span><span data-offset-key=\"749mj-100-0\"> to<\/span><span data-offset-key=\"749mj-101-0\"> calculate<\/span><span data-offset-key=\"749mj-102-0\"> the<\/span><span data-offset-key=\"749mj-103-0\"> minimum<\/span><span data-offset-key=\"749mj-104-0\"> sample<\/span><span data-offset-key=\"749mj-105-0\"> size<\/span><span data-offset-key=\"749mj-106-0\">.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"7ttlc-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7ttlc-0-0\"><span data-offset-key=\"7ttlc-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"9dbjq-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9dbjq-0-0\"><span data-offset-key=\"9dbjq-0-0\">The l<\/span><span data-offset-key=\"9dbjq-1-0\">ev<\/span><span data-offset-key=\"9dbjq-2-0\">el of con<\/span><span data-offset-key=\"9dbjq-3-0\">fidence <\/span><span data-offset-key=\"9dbjq-4-0\">is <\/span><span data-offset-key=\"9dbjq-5-0\">the <\/span><span data-offset-key=\"9dbjq-6-0\">probabil<\/span><span data-offset-key=\"9dbjq-7-0\">ity tha<\/span><span data-offset-key=\"9dbjq-8-0\">t the<\/span><span data-offset-key=\"9dbjq-9-0\"> res<\/span><span data-offset-key=\"9dbjq-10-0\">ults of a st<\/span><span data-offset-key=\"9dbjq-11-0\">udy are true.<\/span> <span data-offset-key=\"9dbjq-13-0\">F<\/span><span data-offset-key=\"9dbjq-14-0\">o<\/span><span data-offset-key=\"9dbjq-15-0\">r example, if the level of confidence is set at 0.95, this means that there is a 95% chance that the results are true. The level of confidence is usually set at 0.95 or 0.99. The higher the level of confidence, the more sure one can be that the results are true.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"5khkd-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5khkd-0-0\"><span data-offset-key=\"5khkd-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"3ms7j-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3ms7j-0-0\"><span data-offset-key=\"3ms7j-0-0\">The m<\/span><span data-offset-key=\"3ms7j-1-0\">in<\/span><span data-offset-key=\"3ms7j-2-0\">imum samp<\/span><span data-offset-key=\"3ms7j-3-0\">le size <\/span><span data-offset-key=\"3ms7j-4-0\">can<\/span><span data-offset-key=\"3ms7j-5-0\"> be <\/span><span data-offset-key=\"3ms7j-6-0\">calculat<\/span><span data-offset-key=\"3ms7j-7-0\">ed usin<\/span><span data-offset-key=\"3ms7j-8-0\">g a s<\/span><span data-offset-key=\"3ms7j-9-0\">tati<\/span><span data-offset-key=\"3ms7j-10-0\">stical formu<\/span><span data-offset-key=\"3ms7j-11-0\">la. The formu<\/span><span data-offset-key=\"3ms7j-12-0\">l<\/span><span data-offset-key=\"3ms7j-13-0\">a<\/span> <span data-offset-key=\"3ms7j-15-0\">is:<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"57eeq-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57eeq-0-0\"><span data-offset-key=\"57eeq-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"3lbpe-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3lbpe-0-0\"><span data-offset-key=\"3lbpe-0-0\">n = (<\/span><span data-offset-key=\"3lbpe-1-0\">Z(<\/span><span data-offset-key=\"3lbpe-2-0\">\u03b1\/2))2 * <\/span><span data-offset-key=\"3lbpe-3-0\">P * (1-P<\/span><span data-offset-key=\"3lbpe-4-0\">) \/<\/span><span data-offset-key=\"3lbpe-5-0\"> (d^<\/span><span data-offset-key=\"3lbpe-6-0\">2)<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"b1tqj-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b1tqj-0-0\"><span data-offset-key=\"b1tqj-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"n37n-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"n37n-0-0\"><span data-offset-key=\"n37n-0-0\">where<\/span><span data-offset-key=\"n37n-1-0\">:<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"d7tfo-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d7tfo-0-0\"><span data-offset-key=\"d7tfo-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"84gn4-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"84gn4-0-0\"><span data-offset-key=\"84gn4-0-0\">n is <\/span><span data-offset-key=\"84gn4-1-0\">th<\/span><span data-offset-key=\"84gn4-2-0\">e minimum<\/span><span data-offset-key=\"84gn4-3-0\"> sample <\/span><span data-offset-key=\"84gn4-4-0\">siz<\/span><span data-offset-key=\"84gn4-5-0\">e<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"c3329-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c3329-0-0\"><span data-offset-key=\"c3329-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"fp3vf-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fp3vf-0-0\"><span data-offset-key=\"fp3vf-0-0\">Z(\u03b1\/2<\/span><span data-offset-key=\"fp3vf-1-0\">) <\/span><span data-offset-key=\"fp3vf-2-0\">is the z-<\/span><span data-offset-key=\"fp3vf-3-0\">score fo<\/span><span data-offset-key=\"fp3vf-4-0\">r t<\/span><span data-offset-key=\"fp3vf-5-0\">he d<\/span><span data-offset-key=\"fp3vf-6-0\">esired l<\/span><span data-offset-key=\"fp3vf-7-0\">evel of<\/span><span data-offset-key=\"fp3vf-8-0\"> conf<\/span><span data-offset-key=\"fp3vf-9-0\">iden<\/span><span data-offset-key=\"fp3vf-10-0\">ce<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"fkg13-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fkg13-0-0\"><span data-offset-key=\"fkg13-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"eqjip-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eqjip-0-0\"><span data-offset-key=\"eqjip-0-0\">P is <\/span><span data-offset-key=\"eqjip-1-0\">th<\/span><span data-offset-key=\"eqjip-2-0\">e populat<\/span><span data-offset-key=\"eqjip-3-0\">ion prop<\/span><span data-offset-key=\"eqjip-4-0\">ort<\/span><span data-offset-key=\"eqjip-5-0\">ion<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"4q66e-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4q66e-0-0\"><span data-offset-key=\"4q66e-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"10cf1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"10cf1-0-0\"><span data-offset-key=\"10cf1-0-0\">d is <\/span><span data-offset-key=\"10cf1-1-0\">th<\/span><span data-offset-key=\"10cf1-2-0\">e desired<\/span><span data-offset-key=\"10cf1-3-0\"> level o<\/span><span data-offset-key=\"10cf1-4-0\">f p<\/span><span data-offset-key=\"10cf1-5-0\">reci<\/span><span data-offset-key=\"10cf1-6-0\">sion<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"d3r7l-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d3r7l-0-0\"><span data-offset-key=\"d3r7l-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"843ig-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"843ig-0-0\"><span data-offset-key=\"843ig-0-0\">For e<\/span><span data-offset-key=\"843ig-1-0\">xa<\/span><span data-offset-key=\"843ig-2-0\">mple, if <\/span><span data-offset-key=\"843ig-3-0\">the desi<\/span><span data-offset-key=\"843ig-4-0\">red<\/span><span data-offset-key=\"843ig-5-0\"> lev<\/span><span data-offset-key=\"843ig-6-0\">el of co<\/span><span data-offset-key=\"843ig-7-0\">nfidenc<\/span><span data-offset-key=\"843ig-8-0\">e is <\/span><span data-offset-key=\"843ig-9-0\">0.95<\/span><span data-offset-key=\"843ig-10-0\"> and the pop<\/span><span data-offset-key=\"843ig-11-0\">ulation propo<\/span><span data-offset-key=\"843ig-12-0\">r<\/span><span data-offset-key=\"843ig-13-0\">t<\/span><span data-offset-key=\"843ig-14-0\">i<\/span><span data-offset-key=\"843ig-15-0\">on is 0.5, the minimum sample size would be:<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"br3e5-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"br3e5-0-0\"><span data-offset-key=\"br3e5-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"5ht9i-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5ht9i-0-0\"><span data-offset-key=\"5ht9i-0-0\">n = (<\/span><span data-offset-key=\"5ht9i-1-0\">Z(<\/span><span data-offset-key=\"5ht9i-2-0\">0.95\/2))2<\/span><span data-offset-key=\"5ht9i-3-0\"> * 0.5 *<\/span><span data-offset-key=\"5ht9i-4-0\"> (1<\/span><span data-offset-key=\"5ht9i-5-0\">-0.5<\/span><span data-offset-key=\"5ht9i-6-0\">) \/ (0.0<\/span><span data-offset-key=\"5ht9i-7-0\">5)2<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"egf5s-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"egf5s-0-0\"><span data-offset-key=\"egf5s-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"8htp2-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8htp2-0-0\"><span data-offset-key=\"8htp2-0-0\">n = (<\/span><span data-offset-key=\"8htp2-1-0\">1.<\/span><span data-offset-key=\"8htp2-2-0\">96)2 * 0.<\/span><span data-offset-key=\"8htp2-3-0\">5 * 0.5 <\/span><span data-offset-key=\"8htp2-4-0\">\/ (<\/span><span data-offset-key=\"8htp2-5-0\">0.05<\/span><span data-offset-key=\"8htp2-6-0\">)2<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"5tdoc-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tdoc-0-0\"><span data-offset-key=\"5tdoc-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"bhu9s-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bhu9s-0-0\"><span data-offset-key=\"bhu9s-0-0\">n = 3<\/span><span data-offset-key=\"bhu9s-1-0\">84<\/span><span data-offset-key=\"bhu9s-2-0\">.16 \/ 0.0<\/span><span data-offset-key=\"bhu9s-3-0\">025<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"3d6al-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3d6al-0-0\"><span data-offset-key=\"3d6al-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"2tm7r-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2tm7r-0-0\"><span data-offset-key=\"2tm7r-0-0\">n = 1<\/span><span data-offset-key=\"2tm7r-1-0\">53<\/span><span data-offset-key=\"2tm7r-2-0\">,266<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"3k0ic-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3k0ic-0-0\"><span data-offset-key=\"3k0ic-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"frpuo\" data-offset-key=\"627cm-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"627cm-0-0\"><span data-offset-key=\"627cm-0-0\">This <\/span><span data-offset-key=\"627cm-1-0\">me<\/span><span data-offset-key=\"627cm-2-0\">ans that <\/span><span data-offset-key=\"627cm-3-0\">the mini<\/span><span data-offset-key=\"627cm-4-0\">mum<\/span><span data-offset-key=\"627cm-5-0\"> sam<\/span><span data-offset-key=\"627cm-6-0\">ple size<\/span><span data-offset-key=\"627cm-7-0\"> for st<\/span><span data-offset-key=\"627cm-8-0\">atist<\/span><span data-offset-key=\"627cm-9-0\">ical<\/span><span data-offset-key=\"627cm-10-0\"> significanc<\/span><span data-offset-key=\"627cm-11-0\">e is 153,266.<\/span><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-2e83c28 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"76534\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"2e83c28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4425fc7 ae-bg-gallery-type-default\" data-eae-slider=\"71611\" data-id=\"4425fc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-e8903b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"76697\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"e8903b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ead8d08 ae-bg-gallery-type-default\" data-eae-slider=\"27494\" data-id=\"ead8d08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a7ae43 elementor-widget elementor-widget-menu-anchor\" data-id=\"1a7ae43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"get-quotes\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3966259 elementor-widget elementor-widget-heading\" data-id=\"3966259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2fbbb elementor-widget elementor-widget-template\" data-id=\"ff2fbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2898\" class=\"elementor elementor-2898\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-206b2ac6 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-eae-slider=\"28242\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"206b2ac6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c27d1cd ae-bg-gallery-type-default\" data-eae-slider=\"72424\" data-id=\"7c27d1cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c92117 elementor-widget elementor-widget-text-editor\" data-id=\"79c92117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"8513837\",\n    formId: \"e84c4e9d-49d9-4c00-8607-66c9b1e89067\",\n    region: \"na1\"\n  });\n<\/script>\n\n<!-- Add the following code to the body or footer of your landing page with the form or in the form code itself -->\n<script id=\"chilipiper-concierge\" src=\"https:\/\/bruntwork.chilipiper.com\/concierge-js\/cjs\/concierge.js\" crossorigin=\"anonymous\" type=\"text\/javascript\"><\/script>\n<script>\n  ChiliPiper.deploy(\"bruntwork\", \"inbound-router-company-size-test\", {\n    \"formType\": \"Hubspot\"\n})\n<\/script>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A\/B Testing Calculator For Statistical Significant Are you wondering if a design or copy change impacted your sales? Enter your visitor and conversion numbers below to find out. The significance calculator willtell you if a variation increased your sales, and by how much. How many visitors How many sales or leads Conversion rate The number [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":3282,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2466","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B Testing Calculator for Statistical Significance - BruntWork<\/title>\n<meta name=\"description\" content=\"Are your results statistically significant? Try BruntWork&#039;s user friendly AB testing calculator to see whether the changes you make will drive more sales &amp; profit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruntwork.co\/a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing Calculator for Statistical Significance - BruntWork\" \/>\n<meta property=\"og:description\" content=\"Are your results statistically significant? Try BruntWork&#039;s user friendly AB testing calculator to see whether the changes you make will drive more sales &amp; profit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruntwork.co\/a-b-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"BruntWork\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T01:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2022\/10\/ONA_1202-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\/B Testing Calculator for Statistical Significance - BruntWork","description":"Are your results statistically significant? Try BruntWork's user friendly AB testing calculator to see whether the changes you make will drive more sales & profit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bruntwork.co\/a-b-testing\/","og_locale":"en_US","og_type":"article","og_title":"A\/B Testing Calculator for Statistical Significance - BruntWork","og_description":"Are your results statistically significant? Try BruntWork's user friendly AB testing calculator to see whether the changes you make will drive more sales & profit.","og_url":"https:\/\/www.bruntwork.co\/a-b-testing\/","og_site_name":"BruntWork","article_modified_time":"2025-03-31T01:51:19+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2022\/10\/ONA_1202-2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bruntwork.co\/a-b-testing\/","url":"https:\/\/www.bruntwork.co\/a-b-testing\/","name":"A\/B Testing Calculator for Statistical Significance - BruntWork","isPartOf":{"@id":"https:\/\/www.bruntwork.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bruntwork.co\/a-b-testing\/#primaryimage"},"image":{"@id":"https:\/\/www.bruntwork.co\/a-b-testing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2022\/10\/ONA_1202-2-scaled.jpg","datePublished":"2022-02-11T00:18:11+00:00","dateModified":"2025-03-31T01:51:19+00:00","description":"Are your results statistically significant? Try BruntWork's user friendly AB testing calculator to see whether the changes you make will drive more sales & profit.","breadcrumb":{"@id":"https:\/\/www.bruntwork.co\/a-b-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bruntwork.co\/a-b-testing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bruntwork.co\/a-b-testing\/#primaryimage","url":"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2022\/10\/ONA_1202-2-scaled.jpg","contentUrl":"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2022\/10\/ONA_1202-2-scaled.jpg","width":2560,"height":1707,"caption":"BruntWork outsourcing case study"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bruntwork.co\/a-b-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bruntwork.co\/"},{"@type":"ListItem","position":2,"name":"A\/B Testing Calculator for Statistical Significance"}]},{"@type":"WebSite","@id":"https:\/\/www.bruntwork.co\/#website","url":"https:\/\/www.bruntwork.co\/","name":"BruntWork","description":"Build effective outsourced teams.","publisher":{"@id":"https:\/\/www.bruntwork.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bruntwork.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bruntwork.co\/#organization","name":"BruntWork","url":"https:\/\/www.bruntwork.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bruntwork.co\/#\/schema\/logo\/image\/","url":"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2020\/05\/Asset-1_4x-1.png","contentUrl":"https:\/\/www.bruntwork.co\/wp-content\/uploads\/2020\/05\/Asset-1_4x-1.png","width":1501,"height":333,"caption":"BruntWork"},"image":{"@id":"https:\/\/www.bruntwork.co\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/pages\/2466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/comments?post=2466"}],"version-history":[{"count":0,"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/pages\/2466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/media\/3282"}],"wp:attachment":[{"href":"https:\/\/www.bruntwork.co\/wp-json\/wp\/v2\/media?parent=2466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}